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IAPM Articles > > Elective Modules > SEO Search Engine Optimization Basics


SEO Search Engine Optimization Basics


By IAPM Research

Search Engine Optimization (Getting Found on Search Engines)

What is Search Engine Optimization (SEO)?

Creating search-friendly web pages is called organic or free search engine optimization, meaning that web pages contain the details search engines seek, putting them up farther in search results without the web owner having to pay for this ranking. http://www.swisswatchonline.co.uk/What is search engine optimization? Organic SEO? Wikipedia explains....http://en.wikipedia.org/wiki/Search_engine_optimization What is search engine marketing? Wikipedia says...
http://en.wikipedia.org/wiki/Search_engine_optimization

How Do I Achieve Good SEO?

The building blocks of organic (free) search engine optimization include:

1. Make good use of keywords. For users to find your web pages on your own site's search engine and in commercial search engines like Google, pages must contain keyword phrases that match the phrases your users type into search boxes.

2. Have effective site architecture. You can develop a good site architecture that will help users easily understand the structure of your site, navigate the content, and succeed using your search engine. A few, simple navigation and coding tips can help you do that.

3. Have a process for indexing your site (using robots. text files).

4. Ensure quality links and link popularity. The last basic of successful search engine optimization is link popularity. That's the number and quality of links that point to your website. Link quality (links from popular, highly trafficked, or respected sites) carries far more weight than link quantity.

Resources   

Search Engine Optimization 101 - Basic Optimization Techniques
 
 

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